Twitter’s premium subscription service, Twitter Blue

News — Mumbrella by Anna Macdonald

Did you know that Twitter is the #1 platform for discovery?

79% of Twitter’s 186 million daily active users are seeking to discover what’s new

The service will be available for $2.99 per month

Giving subscribers a set of tools to organize

• their bookmarks
• read Twitter threads in a clutter-free format
• quickly fix typos before tweets were posted

Offer ad-free news articles from hundreds of publishers, thanks to Twitter’s springtime acquisition of Scroll

• Scroll’s news aggregator Nuzzel is a new feature called “Top Articles.”
• The feature will allow users to see the most shared articles in their network over the past 24 hours.

What is Scroll

shows what people you were connected with on Twitter were reading about and sharing across the platform

Follower Ads

• Follower Ads suggest Twitter accounts that people don’t currently follow and may find interesting.
• Help introduce a wider variety of accounts people may enjoy.
• Follower Ads are the result of creating a followers campaign — aimed at building an engaged audience to amplify your brand’s message.