Pinterest Eyes Influencer Community For India Growth
Pinterest has tied up with Gurugram-based influencer marketing startup One Impression
The influencer ecosystem is growing rapidly, both in India and globally.
The platform will give influencers and content creators the opportunity for broader exposure to brands
The influencer marketing industry is expected to be worth up to $15 Bn by 2022, up from as much as $8 Bn in 2019
TikTok and Instagram have been getting a lot of attention from the Indian audience
Instagram has 1 Bn downloads worldwide on Google Play and India is in the second position with 73 Mn users, ahead of Brazil with an audience of 72 Mn users. However, the US is on top with 116 Mn users as of October 2019.
https://inc42.com/buzz/like-tiktok-pinterest-eyes-influencers-to-bolster-growth-in-india/
