Is Shopping Assistant the future of eCommerce?
Nov 9, 2021
Chatbots are connecting the dots between automation and personalization
It is a part of a broader trend, along with voice commerce
- Consumers are more informed, expectations are rising progressively
- For starters, they prefer immediacy and autonomy
- 72% of users prefer to seek answers online
- Gartner: by 2022, 70% of white-collar employees will use conversational platforms every day
More companies deploy it
- Walmart Starts Testing Chatbot Shopping by Text
- Karma, an AI shopping assistant for discounts raises $25M
- Amazon Ramping up Alexa Voice Shopping
What is the benefit?
- The conversion rate of personalized recommendations is 5.5 times higher
- Gather data, and use it for recommendations
- Provide a better customer experience
- Prevent abandoned cart
Would you use a shopping assistant?
