Is Shopping Assistant the future of eCommerce?

Source: dataflow

Chatbots are connecting the dots between automation and personalization

It is a part of a broader trend, along with voice commerce

• Consumers are more informed, expectations are rising progressively
• For starters, they prefer immediacy and autonomy
• 72% of users prefer to seek answers online
• Gartner: by 2022, 70% of white-collar employees will use conversational platforms every day

More companies deploy it

• Walmart Starts Testing Chatbot Shopping by Text
• Karma, an AI shopping assistant for discounts raises $25M
• Amazon Ramping up Alexa Voice Shopping

What is the benefit?

• The conversion rate of personalized recommendations is 5.5 times higher
• Gather data, and use it for recommendations
• Provide a better customer experience
• Prevent abandoned cart

Would you use a shopping assistant?