Indian Social Commerce, Simsim Raises $16M

• Customers watch short-videos produced in local languages by influencers who try out and explain the ins-and-outs of the products.
• more than 1,200 influencers, who get a commission for each item they sell and plans to grow this figure to 100,000 in the coming years
• Plan to start showing live videos in the next month, where influencers will be able to answer queries from users.

source: https://techcrunch.com/2020/02/13/7-month-old-simsim-secures-16m-for-its-social-commerce-in-india/