How the AI-driven tool Converts Consumer Attention to Brand

Photo: hyperstate.tech

Kappa, AI-driven pipelines let brands publish smart videos that are intuitive, interactive and sensitive to a user’s behavior and their environment with the help of AI.

Kappa combines for example 4 videos into 1 meant that marketing spends were more focused, which resulted in a better ROI.

42% of interacted sessions resulted in conversion to goals. Its tool delivered an engagement 4.3% on impressions served compared to the industry average of 0.1%-0.2% on traditional video. The average time spent on a session was also 65 seconds with a 6-sec intro/target video.”

source: https://www.exchange4media.com/marketing-news/kappa-instantly-converts-consumer-attention-to-brand-actions-hyperstate-technologies-102272.html