🚀🇪🇺 C2C secondhand is growing in Europe

Mercari in Japan is making significant pivots to transaction-based monetization using escrows. Often, such commissions can be as high as 10 percent of the transaction value.

• In France, Germany, & UK, fashion and family items (such as toys) as the biggest secondhand category
• Across Europe, the category is worth €6B, having doubled in 2020
• The annual growth is estimated at around 35% in the next 4 years

C2C eCommerce has gained traction

• As of February 2021, Vintedwas among the top five shopping apps downloaded in France, Germany, Italy, the Netherlands, Poland, and the UK
• Poland’s OLXnow has close to 15 million active users
• German biggest C2C, eBay Kleinanzeigen, has more than 28M users, representing roughly 40% of Germans who are more than 14 years old

BNPL as a catalyst for the ecosystem

• By 2025 around 11% of the eCommerce purchases in Europe will be handled through BNPL
• Investment grew 118% YoY in 2020 to €1.08B
• Over €930M already raised in Q1 2021

C2C e-commerce: Could a new business model sell more old goods? | McKinsey