Aveda Launches AI Tool for Hair Color Preview

The color try-on experience features 64 Aveda hair colors and a “Color Melt” ombre effect in an additional 30 shades. (beautypackaging.com)

• Aveda, the global hair care company, is launching an AI and AR hair color try-on experience on aveda.com.
• The technology, which was created in partnership with YouCam Makeup aiming to take the stress out of changing one’s hair color and providing inspiration for new shades
• The interactive color try-on experience features 64 Aveda hair colors ranging across blonde, brunette, red and vibrant color families as well as an exclusive “Color Melt” ombre effect in an additional 30 shades.

Source: https://www.beautypackaging.com/contents/view_breaking-news/2020-02-03/aveda-launches-ai-tool