12 Augmented Reality(AR) in eCommerce Trends and Statistics
1 min readFeb 13, 2020
AR is evolving fast, providing new opportunities to help users experience different products.
- Augmented reality spending is estimated to reach $60B by 2020
- 61% prefer to make purchases on sites that offer AR
- 63% said AR would improve their shopping experience
- 35% said AR would make them shop online more often
- 22% said they would patronize conventional stores less if AR is available on more eCommerce sites
- 77% prefer to use AR capabilities to preview product variations
- 40% consent to pay a higher price for any products that were allowed to preview by AR
- 45% said AR features save time to make a decision
- 78% of people who have experienced AR prefer virtual experiences over video content
- 29% prefer to use AR to view the product before making the purchase
- 70% of customers are expected to be more loyal to the brand that uses AR as part of their shopping experience
- 73% of mobile AR users reported satisfied with their experiences
